You wanna know how I landed on those specific odds for the Everton vs Ipswich game? Man, it wasn’t easy. This whole thing started because of a massive argument I had with my neighbor, Dave, last Friday at the pub. That idiot keeps throwing good money after bad, betting on Everton just because his granddad supported them. He doesn’t look at form, doesn’t look at injuries, nothing. Just pure, stupid loyalty.

I told him straight: “Dave, you’re lighting money on fire. The only way to win consistently is to find the value, and the value only shows up if you ditch the emotion and crunch the bloody numbers.” He scoffed, poured himself another pint, and challenged me. He said, “Alright, Mr. Statistician. The next match is Ipswich at home. Show me the best odds. Don’t tell me who’ll win, tell me where the smart money goes.”
That challenge stuck in my craw. I hate being wrong, especially when there’s beer money involved. So, I went home and started the grind. This wasn’t a quick search on some fancy app, nah. I started right at the source, pulling up the match logs, manually inputting the data into my old Excel sheets—the same ones I’ve been using since 2015. I needed the raw, unadulterated truth about these two teams.
The Data Mining Session: Why the Numbers Matter
First, I went through the last ten competitive games for Everton. I logged goals scored, goals conceded, and crucially, the opposition’s ranking. Why? Because scoring three against a bottom-of-the-table team doesn’t mean much against Ipswich, who, despite being lower league, are known for setting up tight defensively when they travel.
Then, I flipped over to Ipswich Town. This was trickier. You can’t just look at their league form; you have to isolate their cup performances and their recent away trips against higher-tier opposition. I pulled out their average possession percentage in those tough matches, their fouls committed, and how many times they managed to get a shot on target.
Here’s what my initial raw data spit out:

- Everton’s Form: Decent results, but the winning margins were razor thin. Their attack often looked sluggish, relying too much on set pieces.
- Ipswich’s Defense: Surprisingly stubborn. They don’t concede early, but they tend to fall apart right after the 70-minute mark if the pressure is relentless.
- Head-to-Head (H2H): Pretty useless since they haven’t played meaningful matches in ages, but historically, Everton grinds out wins against teams they should beat comfortably.
I slammed all these metrics together. I weighted the most recent five games heavily—that’s where the true momentum lies. I wasn’t calculating “who wins.” I was calculating the probability of certain scorelines. My system indicated that a straight Everton win was sitting at around 68%. This translates to odds that are just plain garbage—too low to bother with, because one unlucky bounce or a dodgy penalty, and your whole return is gone.
Finding the Value: Where Dave Always Loses
The trick isn’t predicting the winner; it’s predicting the path of the game, and then finding the market where the bookies have mispriced that path. This is what I spent hours calibrating.
I focused on the Goal line. Given Everton’s recent lack of fluidity and Ipswich’s tendency to park the bus, my model screamed “low scoring.” But “Under 2.5 Goals” was also priced pretty low. The bookies knew that story too.
The true discrepancy, the place where the market hadn’t caught up with my detailed analysis, was in the exact winning margin. This is where I pushed hard. If Everton struggles to score, and Ipswich holds tight until late, then the most likely outcome isn’t a blowout, it’s a nervous, grinding 1-0 or 2-0 victory.
I cross-referenced my calculated probability (where I thought the odds should be) against what the current market was offering. I found the sweet spot:

Winning Margin – Everton by exactly 1 Goal.
My model pegged the probability of Everton winning by exactly one goal (1-0, 2-1, etc.) at 35%. When I checked the various bookmakers, the implied probability they were giving for this specific outcome was closer to 28%. Bingo. That difference—that 7% gap—that’s the profit margin. That’s the value.
So, after all that work, after cleaning up the data, running the simulations, and comparing the results, the final expert prediction wasn’t just “Everton wins.” It was specifically focusing on the margins that truly paid out.
I marched back into the pub the next day, didn’t say a word, just slammed the printed-out stats sheet down in front of Dave. He’s still arguing about it, but he can’t argue with the system. You have to trust the process and follow the numbers, especially when trying to pull returns from a match where the favorite is expected to win, but rarely shines.
That’s how you transform raw stats into the best possible odds. You work through the obvious, dismiss the noise, and dig deep into the niche markets where the data gives you an edge.

